Froddo – Barefoot Base / Alex White

Froddo Shoes are produced in Croatia, Ivančica where it produces 4.500 pairs of shoes a day. Since a man takes an average of 18,000 steps a day, and a child even more, we believe that each of these steps is our responsibility, but also our reward. Every shoe that we offer on the market is produced in an environmentally friendly way without any harmful substances and compounds such as Chromium (VI). We produce shoes that care about the environment, as well as the health of children.

A fulfilled childhood has nothing to do with cleanliness, obedience or listening to your mum who hassles you to eat the whole apple. A happy child is a little playful child who has the freedom to enjoy a game with his friends, to discover how much sand will fit in the hole next to the tree, how many worms can fit into a small cup or how fast can he eat a whole chocolate bar. No child is the same just as no foot is the same. Froddo celebrate this diversity, we celebrate it and we do not want to practice the one-size-fits-all approach among children because in this way all the beauty is lost. We want to make children feel as if this individual shoe, boot, sandal or trainer is made just for them – for James, Alex, Frieda, Lota, Phillip or Petra. Children who grow up freely are not only happier, but they also leave distinct footprints.