The First UAE's Online Barefoot Shoes Store

Our Story

This is who we are and what we stand for

Gobarefoot.ae was founded in 2021. We are two mums just like you: we’ve walked in your shoes and want the best for our children. We think outside the “shoe box” and love to inspire. We are empathetic, natural, and supportive in every step. We wiggle our toes and want you and your kids to do the same, because we believe in foot health and happy feet.

Our Vision

At GoBarefoot, we believe that childhood should be full of
freedom and movement. Every step a child takes is
crucial, and looking after their feet is key. As parents
ourselves, we envision to create a warm and supportive
community where families feel confident in choosing
what’s right for their kids.

Our Mission

We focus on quality and sustainability, always thinking
about the future. Our mission goes beyond just selling
shoes: it’s about making a difference in wellbeing with our
lifestyle and enjoying our work, because there’s nothing
better than wiggling our toes with joy!

Meet the GoBarefoot Team

Eva

After several years of working on different E-commerce projects, in 2012 I decided to retrain as a postnatal fitness trainer and a health coach working with mums.

While being on a maternity leave with my two children I learned back in Slovakia (where I come from) about the benefits of kids walking barefoot or in barefoot shoes. I fell in love with this approach and I decided to encourage more parents in UAE and the whole GCC to GoBarefoot too.

Martina

I have been living in UAE with my family since 2013 and I’m a mum of two. Throughout the years being based here I have started a successful photography business.

I was always passionate about new healthy trends for kids and nice designs. After my second child was born I completely fell in love with the barefoot shoes for children and decided to co-found the GoBarefoot.ae with Eva.